Privacy policy
1. Introduction
At ForgeSeat, we respect your privacy and are committed to protecting your personal information.
This Privacy Policy explains how we collect, use, share and protect your information when you visit forgeseat.com or place an order through our website.
By using our website, you acknowledge that you have read and understood this Privacy Policy.
2. Data Controller
The data controller responsible for your personal information is:
Vincent LIM trading as ForgeSeat
Business Registration Number (SIRET): 901 197 723 00033
Business Address:
10 Rue de la Paix
75002 Paris
France
Email: support@forgeseat.com
Phone: +44 1202 080175
3. Information We Collect
A. Information you provide directly
- Full name
- Billing and shipping address
- Email address
- Telephone number
- Payment information (processed securely — we do not store full card numbers)
- Order details (purchases, returns, enquiries)
B. Information collected automatically
Through cookies and analytics tools we collect:
- IP address
- Browser type and device information
- Pages viewed and time spent on the site
- Cart actions (items added or removed, abandoned carts)
C. Information from third parties
We may receive limited data from:
- Payment providers
- Shopify
- Advertising and marketing partners, including Google Ads and Meta
We do not buy or sell personal data.
4. Legal Basis & How We Use Your Information
We process personal data under the UK GDPR on the following legal bases:
- Contract necessity — to process and deliver your orders
- Legitimate interests — to improve our Services, prevent fraud and perform basic analytics
- Consent — for email marketing and non-essential cookies where required
- Legal obligations — to comply with tax, accounting and consumer protection law
We use your information to:
A. Process your orders
- Process payments
- Fulfil and deliver orders
- Provide order updates and tracking information
- Handle returns and exchanges
B. Provide customer support
- Respond to questions and complaints
- Resolve delivery and product issues
C. Improve and personalise our Services
- Analyse website performance and usage
- Improve navigation and product offering
D. Marketing & advertising (where legally permitted)
- Send promotional emails or newsletters (with your consent where required)
- Show personalised or general ads on and off our site via Google Ads and Meta
You can unsubscribe from marketing at any time by using the unsubscribe link in any email or by contacting us at support@forgeseat.com.
E. Security & fraud prevention
- Protect against fraudulent activity
- Ensure safe payment processing
F. Legal compliance
- Meet tax, accounting and regulatory requirements
- Respond to lawful requests from authorities
5. Marketing Communications
You may unsubscribe from marketing emails at any time by:
- Clicking the unsubscribe link in any email
- Contacting support@forgeseat.com
Order updates and transactional emails will continue to be sent when necessary.
6. How We Share Your Information
We share personal data only when necessary to operate our business.
A. Shopify
Shopify hosts our online store and processes data to operate checkout, payments, analytics and fraud detection. For more information, please visit: https://www.shopify.com/legal/privacy
B. Service providers
We may share limited data with:
- Payment processors
- Shipping and logistics partners
- IT and analytics providers
- Email and marketing platforms
All service providers are bound by confidentiality and data processing agreements.
C. Marketing partners
We may share hashed or pseudonymised identifiers with advertising partners, including Google Ads and Meta, so they can show relevant ads in line with their own privacy policies.
D. Legal reasons
We may disclose information if required by law or to protect our rights, property or safety.
We do not sell your personal data.
7. Payment Security
Payments are securely processed through trusted payment providers.
ForgeSeat does not store your full payment card details.
Payment information is handled in accordance with PCI-DSS security standards.
8. International Data Transfers
Some service providers, including Shopify and advertising partners, may process data outside the United Kingdom or European Economic Area.
Where data is transferred internationally, we rely on:
- UK Standard Contractual Clauses (SCCs)
- Adequacy decisions
- Other recognised safeguards under UK GDPR
Shopify may process and store data in Canada, the United States and other regions in line with its Data Processing Addendum and Standard Contractual Clauses.
9. Cookies & Tracking Technologies
ForgeSeat uses cookies and similar technologies to:
- Enable essential site functions (checkout, cart, account login)
- Remember your preferences
- Analyse site usage and performance
- Support advertising and remarketing (with consent where required)
You can manage cookies through your browser settings or via our cookie banner when you first visit forgeseat.com.
Disabling certain cookies may affect how the site functions.
10. Data Retention
We retain personal information only for as long as necessary:
- To fulfil orders
- To provide customer support
- To comply with legal obligations
- To resolve disputes
11. Your Rights (UK GDPR)
Under the UK GDPR, you have the right to:
- Access — request a copy of your personal data
- Rectification — correct inaccurate or incomplete data
- Erasure — request deletion of your data where legally possible
- Restriction — ask us to limit how we use your data
- Objection — object to certain processing, including direct marketing
- Data portability — receive your data in a structured, machine-readable format
- Withdraw consent — where processing is based on consent
To exercise any of these rights, contact us at support@forgeseat.com.
We may ask you to verify your identity before processing your request.
You also have the right to lodge a complaint with the UK Information Commissioner's Office (ICO) at ico.org.uk if you believe your data has been handled incorrectly.
12. Children's Privacy
Our Services are not intended for children under 13.
We do not knowingly collect personal data from children.
If you believe a child has provided us with personal data, please contact us at support@forgeseat.com so we can delete it promptly.
13. Data Security
We take reasonable technical and organisational measures to protect your information against unauthorised access, loss, misuse, alteration or disclosure.
However, no online transmission or storage system can be guaranteed to be completely secure.
14. Third-Party Websites
Our website may contain links to third-party websites.
We are not responsible for the privacy practices or content of third-party sites. Please review their privacy policies before providing any personal data.
15. Changes to This Policy
We reserve the right to update this Privacy Policy at any time.
Any changes will be published on this page with an updated "Last updated" date and will become effective immediately upon publication.
Where required by law, we will notify you of significant changes.
16. Contact Us
For any questions regarding this Privacy Policy or your personal information, please contact:
ForgeSeat
10 Rue de la Paix
75002 Paris
France
Email: support@forgeseat.com
Telephone: +44 1202 080175
Customer Service Hours: Monday to Friday, 10:00 AM – 6:00 PM (GMT/BST)
Support is provided from France with dedicated English-language support for UK customers. Our UK contact number is a dedicated support line handled by our team. We aim to respond within 24 hours on business days.
17. Company Information
Trading Name: ForgeSeat
Business Owner: Vincent LIM, Sole Trader
Business Registration Number (SIRET): 901 197 723 00033
Business Address:
10 Rue de la Paix
75002 Paris
France
Email: support@forgeseat.com
Phone: +44 1202 080175
